Would we (hope that isn't presumptious...) be able to have a link to a web-site that showed some back stories, noted progress, had some real-life stories that will show customers, supporters. cynics et al what this is all about. We should be wanting to spread the word and to an extent bragging a little about what can be achieved if we can convert more people to the 5%4farmers.
In the UK we have a huge "Comic Relief" day to raise funds every year and the great thing they do is tell us where the money went, what it did, what a difference it has made so that we the donors don't think all the money is sitting in an off-shore tax haven some place.
It would be nice if the web-site was kind of organic and home-grown - maybe only the farmers can contribute to it? Make it their web-site?