Hi All,
A huge and potentially great development: congratulations to everyone and if I can help in any way please feel free to ask.
As you may know I am a newcomer to this chocolate thing and my question is this:
- How does Mr/Ms Average find out who the companies are supporting this initiative?
I write this partly because of my own experience - I have tried to find a way of buying beans from as close to the farmers as I can get. The Fairtrade website is all geared the other way and seems to ignore the consumer altogether. It seems a wasted opportunity because people do buy Fairtrade - that is the point of the whole thing. Maybe there is a way to find out - I guess there must be - but it must be for those in the know or those who accidentally trip over it. Or for people with better search questions than those I dream up! All I find are retailers selling me stuff, not the people in the middle - another step in the way.
I suspect I might just not have been trying hard enough but if I have given up for sure others will have too and it as an opportunity (ie someone with money actively trying to spend it) missed each time.
Very good question and one that I believe deserves its own discussion category - Marketing the Message. So I am creating one and making this discussion the first entry in that category.